Top Line (bottom line first): You can't assume others think like you - know the differences to be more effective.
Liberal Brains Bigger in Areas of Complexity; Conservative Brains Bigger in Areas of Fear
Excerpt:
This is going to sound sort of obvious, but here we go: A study from University College London published this week in Current Biology has discovered that there are actually differences in the brains of liberals and conservatives. Specifically, liberals' brains tend to be bigger in the area that deals with processing complex ideas and situations, while conservatives' brains are bigger in the area that processes fear.
http://www.stumbleupon.com/su/2seVal/www.good.is/post/liberal-brains-bigger-in-areas-of-complexity-conservative-brains-bigger-in-areas-of-fear/
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